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             During his 31-year successful career growing his own surgical equipment business, Mr. Kimbrell spent too much time in the head-to-head competition of Red Oceans. He knows firsthand the intensity of cutthroat competition. Yet, he always survived to fight another day. By implementing his long-held values of honesty, integrity, hard work, and ethical leadership, by employing stellar customer service, and by creating win/win partnerships, he built a thriving multimillion-dollar enterprise.

 
     
              During those years Mr. Kimbrell also created Blue Oceans, new uncontested market space making the competition irrelevant. He did not know what it was called at the time. But, he certainly appreciated and savored their unprecedented profitable growth. Through sheer creativity, Value Innovation, a great deal of consternation, a little tribulation, persistence, and a lot of intestinal fortitude, he successfully constructed the essence of that uncontested market space described in Professor Kim and Mauborgne’s best-selling book in 2005, Blue Ocean Strategy. Had he possessed.back then the knowledge, analytic tools, and frameworks outlined in Blue Ocean Strategy, the awesome growth in his business would have been even more phenomenal  
     
 

           During that gratifying journey, Bill was appointed Ethics Chairman for the entire United States for his professional group. Initially, he conducted Ethics seminars across the country, which resulted in the first certified Code of Ethics in the medical device industry.

 
     
 

           After retiring from his business, Mr. Kimbrell has continued to stay busy—he has written a novel (publication pending), he and his wife have traveled all over the world, including 3 mission trips to Southeast Asia, and he has done extensive work with his church, Southern Hills United Methodist Church, where he is a certified lay preacher and currently the Lay Leader. In addition, he was hired as a motivational speaker by a local college for talking to high school students about goal setting and success, which he enjoys doing when he has time from his busy consulting practice. He is also a longstanding member of the Lexington Rotary Club, where he serves as co-editor of their award-winning newsletter, The Wheelhorse, chairman of the Eulogy Committee, chairman of the Asia Compassion Project, as well as PolioPlus Coordinator for Rotary District 6740, working to eradicate the horrid disease of polio in the world.

 
     
 

It was at age 23 when Bill Kimbrell moved to Kentucky to start his own business, He had nothing to his name but a wife and 2 babies in diapers. It was a terribly meager beginning. When he retired 31 years later, he had grown his business from zero to over $19.7 million with 5 offices covering 5 states.

 
     
             If you are seeking someone with real life, gut-wrenching, in-the-trenches experience with all the challenges, travails, and joys of growing a business, Bill Kimbrell is certainly worthy of your consideration…for he genuinely knows both bloody Red Oceans and pristine, true Blue Oceans.   
     

 
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