BOS Workshop Testimonials
 Thank you, Bill, for facilitating the Blue Ocean Strategy Sessions. Beyond the content, your delivery including a mix of history, experiences, and levity was outstanding. Tim Kotowski, Merchandising Director
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Welcome - Bill Kimbrell, Qualified & Certified in Blue Ocean Strategy
Upon returning from prestigious INSEAD University in Fontainebleau, France, Bluegrass businessman, consultant, and motivational speaker, Bill Kimbrell, has just received formal qualification in Blue Ocean Strategy. Written by Professors Chan Kim and Renee Mauborgne at Insead and published by Harvard Business School Press, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant was named the best business book of the year in 2005. Strategic planning, an annual necessity, has become a tedious exercise for CEOs, a conflict in effort and results rarely producing sustainable profitable growth. Why? Because it’s all about benchmarking and beating competitors in a shrinking profit pool—a bloody Red Ocean.
What do Starbucks, Southwest Airlines, FedEx, and [yellow tail] wine all have in common? None of them existed 30 years ago. And each one created new uncontested market space, namely Blue Oceans. A history book as well as a “how-to” book, Blue Ocean Strategy chronicles successful businesses over 120 years and gives examples of strategic moves that worked. Moreover, it provides the visual principles, frameworks, and analytic tools that enable companies to escape the bloody competition in Red Oceans by creating and capturing Blue Oceans—that new, uncontested market space which makes their competitors irrelevant.
With over 800 applicants from all over the world, Mr. Kimbrell was one of only 60 global consultants to qualify. Hence, he joins an elite group. As one client said, “Mr. Kimbrell is unique. In addition to his excellent speaking/advisory capabilities, he brings real-world, in-the-trenches business skills to the table that he gained from building his own surgical equipment business over 31 years
“I am truly honored to join the
Blue Ocean Strategy mission,” said Mr. Kimbrell. “The compelling thing about Professor Kim’s and Mauborgne’s ingenious concept/process is that it works—not only for companies and entrepreneurs, but also for any organization struggling to break away from the status quo—non-profits, municipalities, like the NYPD, and state governments…just look at their phenomenal success with Singapore! Besides the prestige, my relationship now with Blue Ocean Strategy will provide me with a depth of global resources and powerful strategic tools that other business advisors simply cannot offer. I really look forward to helping those who are trapped in bloody Red Oceans, as well as so many aspiring to breakout and create a brighter future via Blue Oceans.”
If you want to be the next “Starbucks” in your industry, contact Bill Kimbrell at 859.269.4478
Blue Ocean Strategy References
Bill Kimbrell Pod Cast
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